Solo ads are one of the best ways to generate traffic, leads, and sales for your business. The key to success with solo ads is to use them strategically and to approach them in the right way. In this guide, you’ll learn how to make solo ads work for you—and they can work incredibly well! Here’s what we’ll cover: how solo ads work, the different types of solo ads, how you can use solo ads to attract new customers, and how to create your own effective solo ad campaigns. Let’s get started!
What is a Solo Ad?
If you’re just getting started with online marketing, you might wonder exactly what a solo ad is. The simplest way to explain it is that it’s an advertisement that you pay for; unlike most banner ads, they give you complete control over how they look. Since they’re so effective, they can be a little pricey—but if you’re looking for cheap solo ads, there are ways to get them without breaking your budget. (In fact, some companies offer cheap solo ads as part of their overall services.)
Before we go any further, let’s take a moment to understand why these types of advertisements work so well. First off, since they come from someone else who isn’t directly affiliated with your business or website (like an affiliate), they seem more credible than other forms of advertising.
Reasons why you should use them
So why should you use solo ads? If you’re starting a new business, if you’re short on budget, or if you’re just looking for an effective way to promote your products online – there are tons of reasons why solo ads could work for you. First off, they’re cheap. Unlike many online marketing methods (like PPC), solo ads are affordable. Secondly, they don’t require a lot of time commitment either.
You can set up a campaign in minutes with little effort required after that. Thirdly, they work! They really do drive traffic to your website and boost sales. You can see results within 24 hours of placing an order with most providers, so it’s easy to tell if it’s working for you or not. And finally, because they’re cheap and fast – you can test them out without much risk! Why not give them a try?
How to set up your own campaign
Setting up your own solo ad campaign is easy. First, you’ll need to find a reliable vendor that offers solo ads. Look for vendors who offer cheap rates—they don’t have to be free, but it’s definitely worth shopping around before you settle on one option or another. It might take a little trial and error before you figure out what works best for your business, but it’s worth sticking with it!
Once you’ve established a list of good vendors, create an account on each one and submit your request. Most solo ad vendors will accept smaller budgets or even payment upon request, so if your budget is small at first that shouldn’t be a problem. You may even find some vendors willing to work with you for free!
Final tips on buying solo ads
It can be tempting to buy cheap solo ads, but you often get what you pay for. Since no matter how cheap your traffic, it’s never a good idea to send traffic from non-relevant sites. The result? All that traffic bounces, meaning it won’t count toward your site total—and in fact will probably be harmful. Only ever spend money on solo ads from relevant sites that are known for generating reliable clicks—even if you have to pay more up front.
Of course, cheap solo ads aren’t always a bad thing. In fact, sometimes you get more than what you pay for when it comes to solo ads. For example, if you’re paying for 1,000 clicks and a seller sends 1,100 clicks (with almost no bounces) that’s awesome!
No matter how you go about it, buying solo ads can be a great way to boost your website’s traffic, sales, social media shares, and more. So if you haven’t tried it yet—or you need some guidance—follow these guidelines for success!
Tips on what to write in your ad copy
Make sure you’re clear about what your offer is in your ad copy. It’s not just important that you clearly state that you are promoting an affiliate product; it’s important that you communicate exactly what people will get when they click on your ad. In other words, make it so clear that someone won’t be confused or left wondering what they are getting into by clicking on your link.
If you don’t do a good job here, then there’s a good chance that many people who click on your ads won’t convert. So take time to write great ad copy! You can also see our guide on how to write effective solo ads for more tips and advice.
Analyzing data from your campaign
In order to really know whether or not your solo ad campaign is working, you’ll need some kind of metric for success. There are numerous metrics available in email marketing software like AWeber, but a simple one could be daily signups. Each day, you should note how many people subscribed by clicking through on your ad. If your daily subscriber number increases, it’s time to pat yourself on the back because you’re generating more leads from solo ads!
Another good metric for measuring whether or not your solo ad campaign is successful is overall click-through rate. Each day, look at your reports from whichever email marketing platform you’re using. Find out how many people clicked on your ad each day, then take a look at average CTR across all days in order to make sure it’s growing over time. This will tell you how effective your copy is as well as what designs are getting more clicks than others.
Reporting results after the campaign
This is probably one of my favorite parts about running solo ads. You’ll get hundreds, if not thousands, of results from your ad campaign. I usually print off all these emails into a nice binder where I can go back later on whenever I want and review what was working. Not only does it help me see what was working in past campaigns, but also helps me decide which campaigns I’d like to run in future.
You’ll also want to make sure you report your results back to whoever referred you. Even if it wasn’t successful, a failed campaign still provides information you can use in future solo ad efforts. Also, running solo ads is not just about getting traffic for your website. It’s about building relationships with people and becoming a trusted source for information.
Author: George Wagner
Welcome to 2021. We’ve made it through a global pandemic. What does this mean for email marketing?
Solo ads are still some of the highest yielding advertising methods on the internet. With one of the highest ROI’s of any advertising medium how do you ensure that your campaign is successful?
A well written ad copy and catchy subject line are one of the first and must crucial steps to a successful solo ad campaign.
Do you know how to write a catchy solo ad subject line that grabs attention? As a marketer or small business owner, you should. Solo ads are great! They are among the fastest ways out there to get a lot of eyeballs on your opportunities. But without snappy subject lines that compel prospects to click through to your offers, nobody is going to open or read your email ads. You won’t sell a thing!
To help you generate more leads and sales, here’s a brief guide on writing subject lines for solo ads…
How To Write Catchy Solo Ad Subject Lines
Use words proven to get clicks
If you want the recipients of your emails to take action, use action-oriented words – verbs that prompt action. Using these verbs at the beginning, especially, can make headlines significantly more attractive.
Using power words is another good way to make your headlines more clickable. Including language that your audience typically uses (industry lingo, etc.) can help you connect with your readers.
Just as numbered lists are effective in blog post titles, numbers are effective in email subject lines. Numbers (specifically numerals) stand out visually. Also, they promise something specific and imply a fast, easy read.
There are many ways to use numbers in subject lines. They might describe a special discount percentage, the title of your list article, or the benefits of your offer, or even the time that it takes to read your email.
Make it urgent and exclusive
As mentioned in a recent post, creating a sense of urgency is important when it comes to solo ads. But it’s not just the email sales copy that should make the reader want to act now. Your subject line should, too.
According to HubSpot, email subject lines that create a sense of urgency can attract a 22% higher open rate. Subject lines that include elements of exclusivity have shown to deliver the same results.
Be clear and concise
Unless you’re specifically looking to entice the recipients with subtleties that drive curiosity, it is best to write subject lines that are clear and concise. In other words, keep your message short and to the point.
People generally scan their emails quickly, so the more long-winded the subject, the more likely it is that your offer will be overlooked. Concise subjects tend to work best, particularly when they highlight benefits.